NEWS CENTER
This May, a time-transcending Italian feast will be staged by the Huangpu River! From May 16th to 18th, the "China-Italy Fashion and Culture Carnival," meticulously crafted by the Italian Innovation Center, will take place at the Minghua Sugar Warehouse and the riverside area of Yangpu Riverside!
Themed "Time-Folding - A Dialogue between the Creative Riverside and the Eternal City," it will take you through time and space, blending Italian charm with the industrial aesthetics of Yangpu Riverside!

Highlights of the event
Main Venue: First Floor of Minghua Sugar Warehouse
1. Technology-Enabled Cultural Dialogue: VR Archaeological Exhibition & Invited Exhibition of Renaissance Digital Media Art by Tongji University
The national treasure-level digital technology of Italy will present the VR experience of "The Revelation of China-Italy Star Orbit Archaeology". Through satellite imagery and VR technology, it will take you on a journey through famous Italian archaeological sites, allowing you to feel the in-depth integration of technology and history and uncover the secrets of a millennium-old civilization.
The moment you put on the glasses, you will be immersed in the Colosseum in Rome, starting an incredible and wonderful journey, and feeling the in-depth integration of technology and history in the industrial space of red bricks and trusses


The Invited Exhibition of Renaissance Digital Media Art by Tongji University reproduces classic Renaissance sculptures through 3D animation, interprets the muscular aesthetics of Michelangelo and the dynamic tension of Bernini in digital language, and explores the rebirth of art in the metaverse era.

Work Name: <The Life of Laocoön>
Author: Wan Xingkai

Work Name: <The Modern Life of Gods>
Author: Yuan Pengfan
2. Well-known Italian Overseas Chinese Writer Reveals "The Hidden Codes in World Famous Paintings" on Site
The Italian overseas Chinese writer Tang Junyu will bring his phenomenal book The Missing Venus to the event. From the mirror writing in Leonardo da Vinci's manuscripts to the metaphorical symbols in Botticelli's Primavera, he will reveal the hidden narratives in Renaissance masterpieces. The related book merchandise will be on sale simultaneously, and the audience who purchase the books will have a chance to receive limited-edition exquisite merchandise.


Sub-venue: Along the Riverside
3. Italian Carnival by the Huangpu River: Masquerade Dimension Market
The 300-meter riverside themed market integrates Venetian mask culture and has three experience areas:

Italian Food Corridor
More than 30 Italian food brands will land at the riverside market, sincerely offering authentic Italian delicacies such as tiger-spotted wood-fired handmade pizza and marbled Parma ham to the citizens. There are also creative fusion cuisines such as crab roe Italian pasta and mapo tofu pizza, allowing your taste buds to travel across the Apennine Peninsula and the Jiangnan Water Town for a transnational exotic journey!



Italian Food Event Brands
Fashion and Culture Market
There are numerous Chinese and foreign cultural and creative food booths, including a special exhibition area for the China International Import Expo (CIIE) cultural and creative products, a parent-child interaction area, and Italian independent designers will lead you to explore the China-Italy lifestyle!
Dimension Roman Square
The well-known Italian artists Denise Barberi and Amerigo Marino will jointly present a wonderful opera performance, creating a dreamy scene of "Meeting the Huangpu River by the Tiber River" with Chinese artists!


4. Two Limited Special Exhibitions: Immersive China-Italy Cultural Experience
Italian Rugby Culture Special Exhibition: The Italian IL CLUB rugby club will offer a passionate experience. You can interact closely with professional players, experience the sports philosophy of "elegant violence", and have a chance to win limited-edition club souvenirs by participating in the interaction.
CIIE Cultural and Creative Products Special Exhibition: The CIIE cultural and creative products witness the chemical reaction between trade and civilization in the form of commodities. The classic panda-themed cultural derivatives have become the favorite photo-taking items for fans, creating a classic memory of the CIIE generation after generation and presenting an innovative integration of animation aesthetics.

意大利橄榄球文化互动特展

进博会文创品特展
5. Magical Scene by the River: Drones Light up the Night Sky over the Huangpu River
From 20:00 to 20:15 on May 17th, hundreds of drones will light up the night sky over Yangpu, painting a "starry sky scroll", interpreting the romantic footnote of the 55th anniversary of the establishment of diplomatic relations between China and Italy with a visual feast of the fusion of technology and art.


Scene Picture of Drone Performance by the River
Event Information

【时间】2025年5月16-18日 每日10:00-22:00
【地点】杨浦滨江明华糖仓(安浦路415号)及滨江岸线
【门票】免费入场,贵宾体验券享专属福利
【交通】地铁18号线丹阳路站2号出口步行700米即到,建议市民绿色出行

【Time】From May 16th to 18th, 2025, 10:00 - 22:00 daily
【Location】Minghua Sugar Warehouse, Yangpu Riverside (No. 415, Anpu Road) and the riverside
【Tickets】Free admission. VIP experience tickets offer exclusive benefits
【Transportation】It is 700 meters away from Exit 2 of Danyang Road Station on Metro Line 18. It is recommended that citizens travel in an eco-friendly way

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